Ready for a challenge?

The 2020 Summer Olympic and Paralympic Games are now just one year away, so Toyota is kicking things off with something big – the Carry the Torch Video Challenge.

This contest is open to all U.S. based Toyota team members, and the rules are simple: submit a video demonstrating how you or a fellow team member you would like to nominate contributes to Start Your Impossible.

So if you have a story to tell about how you or a fellow team member pushed the limits – or is pushing the limits – to accomplish something seemingly impossible to achieve Ever Better Mobility, an Ever Better Society or an Ever Better Toyota, we want to hear about it.

Ever Better Mobility

Drives Toyota’s transformation from an automaker to a mobility company that views mobility as a source of empowerment and a way to improve quality of life for everyone.

Ever Better Society

Promotes Toyota’s commitment to using mobility as a way to contribute to society, and create a more inclusive world in which everyone can reach their potential.

Ever Better Toyota

Brings our cultural framework to life in and outside the company, driving team member engagement with our call-to-action to think and work differently to ensure Toyota’s next 100 years of success.

Visit to learn more about Start Your Impossible – and about how innovation and athletes’ passion and perseverance are celebrating, elevating and supporting the pinnacle of human movement.

“Start your impossible is not just a slogan; it is inspiration for us as a company. To defy the odds. To do what others tell us we cannot. To make possible tomorrow, what may seem impossible today. And it all begins with each and every one of you.”

Akio Toyoda
President, Toyota Motor Corp.


The top video will land one team member and one guest an exclusive trip to Tokyo, Japan, between next March and July.

You or the fellow team member you nominate will even have the opportunity to carry the Olympic torch as it makes its way to the Opening Ceremony!

How to Play

1. Use your phone to make a video, and be sure to keep it under two minutes.

2. Sign in to the Toyota Engage mobile app with your Toyota Workday ID login.

3. Tap Carry the Torch Challenge to upload and submit your video.

The contest is live now through August 18th.
Check Out the Rules